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Danskin Creative Communications

Archive: November, 2011

Love your brand for what it is, not what you want it to be

” We love our brands. So much sometimes we can actually squeeze them too hard, or push them too far. I’m not saying we shouldn’t love our brands. Our brands should be considered in every marketing activity that we pursue…and the very reason we don’t pursue others. The fact is, our brands are as good [...]

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