home    about    contact
Danskin Creative Communications

Archive: December, 2009

Position your product as category leader

” So you have a new product or service and you are diligently researching to find out who is your competition and how are they marketing themselves. Stop! Don’t go a step further until you undergo this little visual exercise: Try to place yourself in 1945 in the cold waters off Normandie, France. The Germans [...]

Leave Your Comments »