“ When determining your brand position, you should first ask yourself or your marketing director “Why should we position our brand, product, or service in direct competition with other more established companies?” If you examine this question, you might determine that the answer lies within the question. By the way, the answer is “We (you) [...]
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“ Brand identity is the perception that consumers hold toward your brand. That perception is influenced by many activities, criteria and conditions, including: product quality and experience, the brand logo design, marketing messages attributed to that brand, public relations and other communications, advertising, your sales force’s direct contact with consumers, word of mouth reputation, etc. ”
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“ Brand development encompasses the actions that lead to the perceptions that consumers hold toward your brand, also called the brand identity. The actions include the visual aspects - graphic design or logo, and type, as well as the messages (broadcast , web and print) and media used to communicate information about your brand. ”
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