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Danskin Creative Communications

Category: Articles

Is Print Advertising A Dying Art?

“ I’m in the advertising business. At least that’s what they’re still calling it. Significant blocks of time transpire, however, where nothing resembling advertising passes through my company’s job queue, or past my desk. I check again just to be sure. Yep, Web site designs, optimized web site re-write, corporate identity package, radio spots (there’s [...]

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Don’t Damage Your Brand With The Next Cheesy Cable Ad

“ We’ve all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting…they’ve been entertaining us for years. And, they’ve raised the question “”What were they thinking?”” What is so hard to understand, is that the very advertisers who continue to spend [...]

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How Do Clients Influence Creative Execution? (Part II)

“                                                                           Click here to read Part I.If your creative partners, whether an ad agency or graphic design firm, have approached your marketing communication plan, advertising strategy, or other related project with due diligence, and you as a client have fulfilled your role in the process (see Part I), then when you get to the creative [...]

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How Do Clients Influence Creative Execution? (Part I)

“ We’ve had the pleasure of working with some of the best clients we could ever imagine. And I’m not just kissing up. Sometimes you have to remind yourself of that, because there is a reason that includes, but goes beyond, meshing of personalities and mutual respect (or tolerance on the part of my contacts). [...]

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Discover Your B-to-B Brand Identity

As the chief marketing communication officer in your organization, we challenge you to take an important and not-as-difficult-as-it-seems step in your day-to-day management of communications and sales support activities. It’s time to find out what is your brand identity. We will warn you that facing this challenge may change how that day-to-day communication takes place. [...]

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Treat Your Web Site As The Critical Marketing Tool It Is

“ Web sites have taken priority position in most company’s marketing arsenals. And for great reason – they provide a dynamic, agile and accommodating portal for marketing and promotional use. Web sites also provide function and integration that assists in every-day operations. So, it’s no surprise that a bit of a struggle exists between who [...]

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It Is All About The Business Objectives

“ I’ve been there. I know. As a strategic marketing manager, you’re constantly faced with the onslaught of requests from sales, or maybe higher up, to produce new materials. “”We need this and that….and soon!”” It’s so important to be supportive of your company’s sales efforts. It’s even more important to know why you’re supporting [...]

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Marketing Plans: Better Simple Than Not Followed

“ For all the marketing professionals, brilliant salespeople, crafty entrepreneurs, and self-proclaimed marketing wizards I’ve come across, very few of them have shown any prowess in developing, and certainly little in applying a sound marketing communications plan.It isn’t easy, but it’s really not that hard, either. It takes some insight and serious persistence. But, even [...]

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If You’re Going To Use Video On Your Web Site, Do It Right!

“ What a resurgence we’ve seen in the use of the ol’ corporate video. Now that broadband is mainlined through most semi-urban areas, video is showing up on company Web sites, galore. Unfortunately, the quality and content is often lacking. Just like any form of advertising or marketing communications, the quality and purpose of your [...]

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Make Internal Communication A Priority

“ We know you’re working hard and smart to provide marketing communication support for your company’s sales efforts. Bravo. Try not to forget that you also have access to another group of individuals, already a captive audience, who can provide immediate results, serve as ambassadors for your company and are critical to driving the company [...]

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