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Danskin Creative Communications

Mick Danskin

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Marketing Communication Plan

“ Developing a Marketing Communication Plan is critical to achieving marketing objectives, sales goals, growth and building customer loyalty by executing communication initiatives that align with your organizations’ business objectives. The marketing communication plan should include at least the following chapters: Marketing Situation Analysis; Marketing Motivations; Marketing Initiatives; Marketing Investment; Creative Execution; and Plan Metrics [...]

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Treat Your Web Site As The Critical Marketing Tool It Is

“ Web sites have taken priority position in most company’s marketing arsenals. And for great reason – they provide a dynamic, agile and accommodating portal for marketing and promotional use. Web sites also provide function and integration that assists in every-day operations. So, it’s no surprise that a bit of a struggle exists between who [...]

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It Is All About The Business Objectives

“ I’ve been there. I know. As a strategic marketing manager, you’re constantly faced with the onslaught of requests from sales, or maybe higher up, to produce new materials. “”We need this and that….and soon!”” It’s so important to be supportive of your company’s sales efforts. It’s even more important to know why you’re supporting [...]

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Marketing Plans: Better Simple Than Not Followed

“ For all the marketing professionals, brilliant salespeople, crafty entrepreneurs, and self-proclaimed marketing wizards I’ve come across, very few of them have shown any prowess in developing, and certainly little in applying a sound marketing communications plan.It isn’t easy, but it’s really not that hard, either. It takes some insight and serious persistence. But, even [...]

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If You’re Going To Use Video On Your Web Site, Do It Right!

“ What a resurgence we’ve seen in the use of the ol’ corporate video. Now that broadband is mainlined through most semi-urban areas, video is showing up on company Web sites, galore. Unfortunately, the quality and content is often lacking. Just like any form of advertising or marketing communications, the quality and purpose of your [...]

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Make Internal Communication A Priority

“ We know you’re working hard and smart to provide marketing communication support for your company’s sales efforts. Bravo. Try not to forget that you also have access to another group of individuals, already a captive audience, who can provide immediate results, serve as ambassadors for your company and are critical to driving the company [...]

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Don’t Smother Your Brand Strategy With Corporate Standards

“ Many marketing leaders have taken up a defensive position, naturally, against the growing siren songs of the new medium. And, it’s good to tread carefully, because you can lose control of how your brand is being bounced around in cyberspace. In reaction, and even preemtion, many Marketing Directors reach for their corporate standards manual [...]

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Positioning Yourself As CMO

“ If you’re the CMO for your organization – whether you have that actual title or not – if you are the highest ranking marketing officer, you should be plugged into any executive leadership team meetings. If you are not, you may just be facing one of your toughest positioning battles, to date.I’ve seen Billion-dollar corporations [...]

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Graphic Design Company

“ A graphic design company, also known as a graphic design firm or graphic design agency, designs and produces various marketing materials and deliverables, including web sites, sales collateral, large-format graphics for trade shows, poster design, sign design, illustration, direct mail design, graphic design for videos and television spots, and for graphic animations. See also: [...]

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Graphic Design Agency

“ A graphic design agency, also known as a graphic design firm or graphic design company, designs and produces various marketing materials and deliverables, including web sites, sales collateral, large-format graphics for trade shows, poster design, sign design, illustration, direct mail design, graphic design for videos and television spots, and for graphic animations.   See [...]

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