“ When determining your brand position, you should first ask yourself or your marketing director “Why should we position our brand, product, or service in direct competition with other more established companies?” If you examine this question, you might determine that the answer lies within the question. By the way, the answer is “We (you) [...]
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“ As our marketing communication firm attracts new prospects and clients who have new products or services, or ones that haven’t been publicized properly in the marketplace, a common ironic theme is repeated: “I have no budget.” After further prying, it is determined that they once had a budget, but they feel it was squandered [...]
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“ If your organization invests a great deal of resources toward communicating programs and successes that build good will with customers, employees and/or the community, that’s good. But, imagine if that investment could give you long-term advantage over your competition. Now, that’s great. Corporate Culture Marketing is the term Danskin Creative Communication has given to [...]
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“ In reality, your company’s products and/or services are very likely perceived by the marketplace as a commodity. In many cases where you’ve won market share, it is likely due to the fact that your account managers were better networked or better liked, were more persistent, or your main competitors simply blew the account, handing [...]
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“ While the deer hunter, with binoculars fixed to his brow, anxiously scanned the horizon two hundred yards away, a beautiful five-pointer buck passed forty feet to his right then turned back into the woods, undetected. We are solidly implanted in the age of information, constantly scanning the distant horizon for the edge that will [...]
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“ A Corporate identity package is the process of creating and composing the visual communication elements necessary to define an organization in the marketplace and to its employees and stakeholders. Corporate identity design is formed through the creation of graphic design, logo design, messages and copywriting including positioning statements, vision and mission, photography, video and [...]
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“ Corporate identity design is the process of creating and composing the visual communication elements necessary to define an organization in the marketplace and to its employees and stakeholders. Corporate identity design is formed through the creation of graphic design, logo design, messages and copywriting including positioning statements, vision and mission, photography, video and film, [...]
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“ Corporate identity encompasses the visual and human communication elements that define an organization in the marketplace and to its employees and stakeholders. Corporate identity is formed through the creation of graphic design, logo design, messages and copywriting including Corporate identity encompasses the visual and human communication elements that define an organization in the marketplace [...]
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“ Trade show graphic design is the design of large format graphics used in conjunction with a trade show booth or custom exhibit to bring attention to your booth, products and services. Trade show graphic design utilizes graphics, illustration, photography, video, type styles, headlines and audio-visual elements.”
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“ Brochure design involves the creation and composition of graphic design elements, including illustration, photography, logos, colors, text styles, shapes, and textures, etc. to communicate messages in a printed document. Brochures commonly highlight information about the organization and its products and services. ”
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