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Danskin Creative Communications

Marketing Situation Analysis

The Marketing Situation Analysis requires significant investigation of the organization’s products and services in relations to the current market, sales viability and opportunities to market company products or services, competitive considerations, success and failure of past marketing efforts, SWOT analysis, key resources available, etc. This investigation will require significant research, including utilizing interviews from key individuals inside and outside the company, online research, and, if budget permits, customer/prospect surveys.

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