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Marketing Communication Planning

The act of developing a marketing communication plan. Developing a Marketing Communication Plan is critical to achieving marketing objectives, sales goals, growth and building customer loyalty by executing communication initiatives that align with your organizations’ business objectives. The marketing communication plan should include at least the following chapters: Marketing Situation Analysis; Marketing Motivations; Marketing Initiatives; Marketing Investment; Creative Execution; and Plan Metrics or Measurement.

See article on Planning: Marketing Plans: Better Simple Than Not Followed

 

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