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Danskin Creative Communications

When it comes to politics, PR blunders usually expose the truth

Behind the slick, tightly-rehearsed speeches and timely appearances with their friendly talk show hosts, the candidates’ hide their true colors. Well, until they don’t. And seldom does the revelation frighten us.
On Sunday, February 3, 2008 on ABC’s “”This Week with George Stephanopoulos,”" Clinton responded to the host’s prodding for clarification of a previous statement she made about garnishing wages as a means to implement her universal health care plan. Her response was a certain, suicidal political blunder:“”I think there are a number of mechanisms”" that are possible, including “”going after people’s wages, automatic enrollment.”" That’s some ugly, scary color, Senator.
I can just hear her campaign leadership, “Oh no. Did she just say “going after people’s wages.”
Amazingly, the media appears to be missing the true color behind the statement…red.
Since the statement was made, the only media attention given to this outright blunder was from the usual sources on the right.
So, what are we to think of the lack of impact of Clinton’s frightening blunder? Does good public relations execution not apply to the political arena? Can’t be that – just ask Howard Dean. Could it be that so many of the media support Clinton and her step toward communism that they didn’t consider it newsworthy? Or did they simply want to make it go away?
When you hold Clinton’s PR blunder up to the light, arguably it is one of the most disturbing political statements ever made on U.S. national television during an election – a PR nightmare at best.

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